Local SEO in the greater Chicago market to drive new customers to your business
To remain competitive in both good and bad markets every business must strive to get ahead. Some businesses do that through direct sales channels, while others try to simply reach out to their local customers through offline marketing techniques such as television, radio and print. One thing remains true for small businesses, regardless of market conditions, and that is they must consistently provide a good product or service. The they must follow that up with great customer service.
The newest of Marketing initiatives, which is beginning to dominate more Marketing budgets is Search Engine Optimization or SEO. However, SEO, Social Media Marketing and other Digital Marketing techniques may be a form of customer outreach that eludes small business owners. SEO and social media for local business owners is a great way to build a new customer base and expand your business in new ways. There are many reasons for integrating SEO and social media into your Digital Marketing mix to include:
You will establish a positive presence in the Chicago market both online and off-line
When you sell to existing local customers, they already know your product or service and they know it’s good. But, what about those that are from out of town, new to the area or that have never heard of your company? For those people, it’s imperative that they get a good sense of your quality before purchasing anything from you. If you establish a website that is easily found because of good search positioning, the site looks good, has easily accessible and good content and has good reviews, then you can establish that sense of quality and value which will increase your chance of selling yourself online to potential customers.
Lead generation SEO for local companies in Chicago will help establish repeat customers
Those who wish to buy your product and search for it online, in a deliberate manner, truly want your product and should be considered a “hot” customer lead, as they are searching specifically for your product or service. This is how inbound lead generation through SEO and social media channels can be so much more effective than traditional offline marketing practices. Through SEO techniques you can target specific search results within search engines like Google and you can target those leads more precisely, while establishing and expanding your repeat customer base.
Marketing dollars will be more cost-effective using SEO and social media in the Chicago market
If you have ever spent money on radio, TV or print ads then you know the huge money drain that these services can be. Some local businesses drop thousands of dollars on ineffective advertising methods simply because that is what their competitors are doing or that is all they know. With SEO, potential customers can be reached without dropping a lot of money on advertising and traditional offline techniques. Customers will come to you once they can find you.
Chicago based product and service searches via search engines and social media channels are at all-time highs and will continue to grow
Whether it’s a five-year-old with an iPhone, or a grandma that just discovered email, more and more people are online and with a multitude of devices. When these people search for a business, especially while in an unknown town, they will reach for their mobile device or laptop to search out what they need. It will be profitable for them to find you at the top of the search engines, like Google, so it’s imperative that your business be there. In the small business market many of your competitors will likely have considered SEO as a Marketing initiative, so it’s important to get ahead with your strategy now.
Even if you already have great rankings in the Chicago market it takes effort to keep those rankings
It’s possible that you have already established a positive online presence. This is a good thing and means that you are on a solid path to expanding your market, thus providing a new source of revenue and growth. As more businesses realize this and begin their SEO strategies the competition will get tougher for Search Engine Result Pages (SERP’s) positioning. So, it’s important to continually update your SEO and social media presence, by utilizing a good SEO company that follows white hat and best practices SEO techniques.
Google has given more precedence to local searches as of late and the SEO strategies required to achieve success in local markets like Chicago has changed. At Solid Gold SEO we continually monitor the latest Google updates, test new methods and research successful campaigns to ensure that our clients stay ahead of the curve. If you need a local SEO campaign, we can help you strategize, build out and monitor the results, so don’t hesitate, call us today.